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Search Engine Optimization

Student's ADVANTAGE
   Module 1:
  • Introduction to Search Engine
  • Introduction to Search Engine Optimization
  • Introduction to SEO Techniques – On page Optimization and Off page Optimization
  • Understanding Website and Webpages Structure
  • Understanding Webpage Titles and Meta
    Tags – Description, Keywords
  • Keyword Research
   Module 2:
  • Understanding SEO Algorithm
  • Starting with On page Optimization
    • Defining Page Titles
    • Defining Page Description
    • Defining Page Keywords
    • Creating Page Tags and Defining internal page links
   Module 3:
  • Content Writing from SEO perspective
    • Defining Header Tag
    • Creating Internal links
    • Using Bold Tags
    • Using Image alt tag
  • Creating sitemap
   Module 4:
  • Staring with Webmaster Tool – Google
    • Introduction to Webmaster
    • Creating Webmaster Account
    • Adding website in Webmaster
    • Submitting Sitemap
    • Verifying Website
    • Setting up Geo Location
 
   Module 5:
  • Checking Website Statistics using Webmaster Tools
  • Working on Various Webmaster Tools
    • Search Traffic
    • Google Index
    • Crawl
    • Search Appearance
   Module 6:
  • Webmaster Tool
    • HTML Improvements
    • Data Highlighter
    • Adding Local Business using Maps
  • Using robots.txt file
  • Introduction to Bing Webmaster Tool
  • Introduction to Third Party SEO Tools
    • Traffic Travis
    • Seoprofiler
    • Webmeup
  • Using Traffic Travis Software
   Module 7:
  • Starting with Off Page Optimization
    • Using Social Media
    • Using Blog
    • Using Videos
    • Posting Articles
    • Free Press Releases
  • Introduction to Backlinks
  • Building Quality Backlinks
   Module 8:
  • Understanding External Traffic Sources
    • Google Adwords
    • Blog Site
    • Youtube
    • Social Media
Duration: 16 hrs
 
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